{"id":1469,"date":"2019-09-25T09:48:23","date_gmt":"2019-09-25T09:48:23","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1469"},"modified":"2020-09-04T06:06:24","modified_gmt":"2020-09-04T06:06:24","slug":"motion-graphics-and-animation-what-are-the-differences","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/motion-graphics-and-animation-what-are-the-differences\/","title":{"rendered":"Motion Graphics and Animation: What are the Differences?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1472 size-full\" src=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Motion-Graphics-and-Animation_8th-April-2019.jpg\" alt=\"Motion Graphics and Animation: What are the Differences?\" width=\"1920\" height=\"690\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Motion-Graphics-and-Animation_8th-April-2019.jpg 1920w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Motion-Graphics-and-Animation_8th-April-2019-300x108.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Motion-Graphics-and-Animation_8th-April-2019-768x276.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Motion-Graphics-and-Animation_8th-April-2019-1024x368.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In a digital world ruled by CGI and motion graphics, businesses are demanding more sophisticated video production. One of the best ways to improve the quality of <a href=\"https:\/\/rippleanimation.com\/india\/\" target=\"_blank\" rel=\"noopener noreferrer\">animated videos<\/a> is to incorporate high-quality motion graphic design. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Motion graphics incorporate more elements of graphic design than traditional illustration videos do, and have the potential to help create visually stunning videos and presentations. Brands seeking <a href=\"https:\/\/rippleanimation.com\/india\/explainer-services.php\" target=\"_blank\" rel=\"noopener noreferrer\">explainer video services<\/a> and <a href=\"https:\/\/rippleanimation.com\/india\/2d-services.php\" target=\"_blank\" rel=\"noopener noreferrer\">2D animation services<\/a> could benefit significantly by working with an animation company that also specializes in motion graphics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we\u2019d like to explain the differences between motion graphics and 2D animation and show how your business could gain significantly by investing in high-quality motion graphic design.<\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">What Are Motion Graphics?<\/h2>\n<p><span style=\"font-weight: 400;\">Our entire online experience is dominated by motion graphics that we often take for granted. Everything from moving icons and logos to infographics and GIFs are common examples of motion graphics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=lsYFJQeKiF8\" target=\"_blank\" rel=\"noopener noreferrer\">Motion graphics<\/a> create the illusion of motion using animation or live video footage. The job of a motion designer is to create a story using movement over a static graphics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Motion graphics are often employed in the following animated video formats:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/rippleanimation.com\/india\/explainer-services.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Explainer videos<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/rippleanimation.com\/india\/product-demo-services.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Product demos<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/rippleanimation.com\/india\/how-to-videos-services.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How-to videos<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cartoons<\/span><\/li>\n<\/ul>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">How Are Motion Graphics Different From 2D Animation?<\/h2>\n<p><span style=\"font-weight: 400;\">Generally, an animator and a motion graphic designer will use a lot of the same software programs, such as After Effects and Photoshop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are subtle differences in the roles of motion graphic designers and animators in any simple 2D animated video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animators work on illustrations, such as the characters and storyboard, while motion graphic designers work on setting.<a href=\"https:\/\/rippleanimation.com\/india\/contact.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1873 size-full\" src=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/CTA-Horizontal-850x100-1.jpg\" alt=\"best explainer video company in India\" width=\"850\" height=\"100\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/CTA-Horizontal-850x100-1.jpg 850w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/CTA-Horizontal-850x100-1-300x35.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/CTA-Horizontal-850x100-1-768x90.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Employing Motion Graphics in Your Videos<\/h2>\n<p><span style=\"font-weight: 400;\">Brands can take their animated videos to the next level by employing motion graphics to help:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tell stories <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain complex concepts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sell products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Illustrate data or important information<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These videos can serve as a fun and engaging marketing collateral that can be deployed on social media channels and landing pages to increase click-through rates, conversion opportunities, and help retain customers. <\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Only Invest In High-Quality Video Production<\/h2>\n<p><span style=\"font-weight: 400;\">Motion graphic videos are a great branding tool that have the potential to capture a user\u2019s attention. Consumers respond when brands tell stories, whether in advertising or marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hire a video animation company that specializes in motion graphics and creates high-quality animated videos if you are looking to drive business results. At <a href=\"https:\/\/rippleanimation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ripple Animation<\/a>, we\u2019ve worked with some of the top brands in the world, including Amazon, to create high-quality explainer videos that educate users and help businesses grow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information about how we turn your idea into a high quality, animated video, <\/span><a href=\"https:\/\/rippleanimation.com\/india\/contact.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a digital world ruled by CGI and motion graphics, businesses are demanding more sophisticated video production. One of the best ways to improve the quality of animated videos is to incorporate high-quality motion graphic design. Motion graphics incorporate more elements of graphic design than traditional illustration videos do, and have the potential to help [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Motion Graphics and Animation: What are the Differences?<\/title>\n<meta name=\"description\" content=\"Motion graphics can take your animated videos to the next level. 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