{"id":1460,"date":"2019-09-25T09:40:53","date_gmt":"2019-09-25T09:40:53","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1460"},"modified":"2019-09-25T09:40:53","modified_gmt":"2019-09-25T09:40:53","slug":"creating-brand-identity-with-an-animated-marketing-video","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/creating-brand-identity-with-an-animated-marketing-video\/","title":{"rendered":"Creating Brand Identity with an Animated Marketing Video"},"content":{"rendered":"

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Maintaining a strong and authoritative brand identity is crucial to stay competitive in an online marketplace dominated by large brands. The best ways that brands can compete is by inspiring loyalty among their most ardent customers.<\/p>\n

All marketers are subject to the 80\/20 rule of marketing or the Pareto Principle. The Pareto principle states:\u00a0 80% of your revenue will come from 20% of your customers.<\/p>\n

This principle can be applied to almost every aspect of your marketing research. Consider that keeping an existing customer is 5x more cost-effective than acquiring a new one<\/a>.<\/p>\n

The first step to inspiring brand loyalty is to establish a brand identity and maintain consistency.<\/p>\n

Having a strong brand identity leads to brand stickiness, which offers some residual marketing benefits in and of itself. Brand stickiness can lead to increased media coverage, word-of-mouth advertising, and greater customer loyalty.<\/p>\n

One of the best ways to create and maintain your brand identity is through the use of animated marketing videos. Most online users demand videos<\/a> in their day-to-day consumption and animation offers brands the ability to be \u00a0creative without burning a hole in their pocket.<\/p>\n

Whether you choose to outsource your animated video production or host it in-house, here are some principles to keep in mind when creating your brand identity with an animated marketing video.<\/p>\n

Apply Your Brand Aesthetic<\/h2>\n

Animation offers attractive and familiar aesthetics that users and customers can identify with. When creating an animated video, it\u2019s important to brand your videos, much like you would an infographic, photo, or written piece of content on your site.<\/p>\n

Remember to incorporate these brand essentials into your animated video to maintain consistency:<\/p>\n