{"id":1455,"date":"2019-09-25T09:32:16","date_gmt":"2019-09-25T09:32:16","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1455"},"modified":"2019-09-25T09:32:50","modified_gmt":"2019-09-25T09:32:50","slug":"ripple-animation-what-makes-a-great-explainer-video-crafting-the-perfect-explainer-video-script","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/ripple-animation-what-makes-a-great-explainer-video-crafting-the-perfect-explainer-video-script\/","title":{"rendered":"Ripple Animation – What Makes a Great Explainer Video: Crafting the Perfect Explainer Video Script"},"content":{"rendered":"

\"\"Crafting the Perfect Explainer Video Script<\/h2>\n

At Ripple Animation, we know all the right ingredients to throw into the pot for cooking up engaging, informative, and ultimately effective explainer videos for your business. Crafting the perfect explainer video for your unique goals involves managing a lot of moving parts all at once. Creators have to contend with writing\u00a0 the explainer video script<\/a>, arranging the voice over, background music, sound effects, and doing the actual animation. Finally, we have to ensure we showcase your brand as prominently as possible and clearly communicate what we want audiences to do after viewing your video.<\/p>\n

Doing all of this successfully requires not only time and effort but also an ordered process to ensure that all parts come together seamlessly. When the research and conceptualizing stage is complete, the first step in creating your video is generating a memorable explainer video script.<\/p>\n

In this pilot entry of our \u201cWhat Makes a Great Explainer Video\u201d series, we\u2019re focusing on the words and animated stories of explainer videos, and why the script is one of the most important aspects of such projects. We\u2019ll detail the relationship between verbal and nonverbal cues in videos and how they can be used to relay messages about your business that viewers will remember. Let\u2019s get into it!<\/p>\n

The Psychology of Learning<\/h2>\n

Before we start discussing the ins and outs of writing an awesome explainer video script, we\u2019ll first talk briefly about Canadian psychologist Allan Paivio (1925-2016) and his dual-coding theory. Why? Because understanding how the human brain is likely to interpret your explainer video will help you write a script that the brain can easily process.<\/p>\n

Paivio hypothesized in 1971 that words and images are the two major categories of information that people \u201ccode\u201d in their brains when they are learning. The brain separates word and image memories, but the two storage areas routinely interact with each other and work in tandem. Thus, if presented with the right set of separate cues\u2014say, a word and image together, at the same time\u2014the brain comes to associate them. We can use the dual-coding theory to explain why humans have assigned words to nearly every object and idea in the universe: it makes things easier to remember!<\/p>\n

Digging into the Scripts<\/h2>\n

Now, what does any of this have to do with writing an effective explainer video script for your business? The simple fact is that, without a script that combines words and images in exactly the right ways, viewers of your explainer videos might not come away knowing what exactly you\u2019re trying to communicate and what they should be doing from this point. And as you know, audience confusion generally does not lead to brand engagement or conversions!<\/p>\n

The first thing to remember when writing your script is, strangely enough, not to make it too wordy! People probably aren\u2019t going to respond positively to a lot of words thrown at them at once, and they certainly won\u2019t want to read a mass of on-screen text when animations are available.<\/p>\n

Keep your explainer video script simple and straightforward if you want your video to engage people. Try this experiment when conceptualizing your story: see if you can summarize the video you want to create in about five sentences, and write those sentences like a first-grade essay.<\/p>\n

If you don\u2019t want viewers overthinking what your explainer is trying to tell them, don\u2019t overthink the writing of the script. A strong explainer script should acknowledge viewers\u2019 questions or problems quickly and then clearly detail how your business can help.<\/p>\n

Explainer Video Script Components<\/h2>\n

Once we determine the objectives of your explainer video, we can look at how your script could help attain those goals. Here are some pointers that we at Ripple Animation consistently use to keep our script flowing smoothly:<\/p>\n