{"id":1439,"date":"2019-09-25T09:24:24","date_gmt":"2019-09-25T09:24:24","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1439"},"modified":"2020-07-30T08:04:51","modified_gmt":"2020-07-30T08:04:51","slug":"10-examples-of-explainer-videos-why-you-your-customers-need-them","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/","title":{"rendered":"10 Examples of Explainer Videos: Why You &#038; Your Customers Need Them"},"content":{"rendered":"<p><a href=\"http:\/\/time.com\/12933\/what-you-think-you-know-about-the-web-is-wrong\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1441 size-full\" src=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg\" alt=\"10 best explainer video examples\" width=\"1920\" height=\"690\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg 1920w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019-300x108.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019-768x276.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019-1024x368.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/a><\/p>\n<p><a href=\"http:\/\/time.com\/12933\/what-you-think-you-know-about-the-web-is-wrong\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">55% of<\/span><\/a><span style=\"font-weight: 400;\"> visitors will leave a website within 15 seconds, which doesn\u2019t leave you with a lot of time to get their attention. Users need a compelling reason to stay on your site, and an engaging video is often a great solution. A <a href=\"https:\/\/rippleanimation.com\/india\/explainer-services.php\" target=\"_blank\" rel=\"noopener noreferrer\">well-crafted explainer video<\/a> can help you reduce your bounce rate and increase the amount of time that users spend on your site. The longer people stay on your website, the more likely they are to convert. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">People, in general, love videos. Not only are they entertaining, but it\u2019s so much easier to watch a video than read an entire article on a subject. Videos provide both visual and audio stimulation, making it naturally easier to retain information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Between graphics, music, characters, and color palettes, videos provide a lot of opportunities for you to show off your brand&#8217;s unique personality. Videos and animations can easily evoke emotions from various audiences, and depending on what you want to achieve from your explainer video, that could vary. \u00a0Are you a company that will benefit from being funny and relatable, or do you have a good reason to leave people wiping away tears? Take the opportunity to showcase your brand\u2019s personality through your explainer video. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many opportunities, you might be left not knowing where to begin or what your options are. There\u2019s plenty of examples you could find of successful explainer videos for inspiration, but here are some of the bes<\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Amazon<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"nTEVlgnhwLk\"><iframe loading=\"lazy\" title=\"Explainer Video for Amazon on Sponsored Products\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/nTEVlgnhwLk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Ripple Animation created an explainer video for Amazon\u2019s Sponsored Products using screenshots and 2D animation to give detailed information to potential advertisers. Amazon\u2019s explainer video not only provides an overview of how their Sponsored Products work, but it also serves as a point of reference for advertisers to help them implement best practices and review their performance in the future.<\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Pinterest<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"vtb1_fBmkhA\"><iframe loading=\"lazy\" title=\"Pinterest Explained - What is It?\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/vtb1_fBmkhA?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Before anyone knew what Pinterest was, they created a quick and efficient explainer video to show how their online pinboard could help users organize their ideas. Not only did Pinterest explain how users benefited from saving images online, but they also showed how users could create an online community by finding others with the same interests.<\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Mint<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"rK6WLHNYjwM\"><iframe loading=\"lazy\" title=\"Personal Finance Management With Mint - The Best Free Way to Manage Your Money\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/rK6WLHNYjwM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Personal finance company Mint has an explainer video that\u2019s become instantly recognizable. Mint\u2019s video effortlessly shows viewers how their product can help them manage their finances on their own. Because the video is shot in linear motion, viewers are easily guided through the video with animations and examples of what the application looks like.<\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Headspace<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"W38Xhg0afWs\"><iframe loading=\"lazy\" title=\"Headspace | Meditation | How It Works\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/W38Xhg0afWs?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">The concept of meditation is one many find difficult to understand, and they might feel skeptical about getting meditation advice from an app. The meditation app, Headspace uses endearing graphics and a soothing voice-over to give viewers a first-hand experience of how the app can help them relax. <\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Crazy Egg<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"6grhFHEk6PI\"><iframe loading=\"lazy\" title=\"Crazy Egg\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/6grhFHEk6PI?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">A great advantage of explainer videos is that you\u2019re able to show viewers first hand what your product looks like in action. In Crazy Egg\u2019s explainer video, they provide viewers with examples of how their heat and scroll maps work so potential customers know exactly how Crazy Egg will help them, eliminating any uncertainty about the product. <\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">HubSpot<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"mJeNghZXtMo\"><iframe loading=\"lazy\" title=\"What is Artificial Intelligence (or Machine Learning)?\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/mJeNghZXtMo?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">In HubSpot\u2019s video, they show just how easily complex information can be relayed to an audience. By using a longer explainer video, HubSpot tackles the subject of artificial intelligence through graphics to break down its history and how it works. Normally a heavy topic to cover, HubSpot takes advantage of how engaging videos are to help educate their viewers.<\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Panorama9<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"ZsOv6xur62c\"><iframe loading=\"lazy\" title=\"Get powers like IT Man\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ZsOv6xur62c?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Animated videos give endless opportunities to be creative. Panorama9 created a video game themed explainer video starring IT-Man, a superhero who solves IT problems. The video is filled with nostalgic graphics, 8-bit sound effects, and an empowering storyline to draw viewers in. IT monitoring and management might not be what many think of as fun, but Panorama9 manages to turn otherwise mundane office tasks into a story we want to see until the end. <\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Microsoft<\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=Qw54iT1BI_8<\/p>\n<p><span style=\"font-weight: 400;\">For Microsoft\u2019s Cloud Solution, they used graphics to depict growth and show how their cloud service could scale with growing businesses. This simple but effective visual drives home an important selling point many businesses are looking for when searching for a cloud-based solution: the ability to scale. <\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Chipotle<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"S1zXGWK_knQ\"><iframe loading=\"lazy\" title=\"Chipotle - Back to the Start\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/S1zXGWK_knQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">A truly great video can inspire hope and change. In Chipotle\u2019s emotional claymation video, they demonstrate their commitment to helping the environment by showing the destruction that factory farming has caused and their commitment to ethical farming practices. All the while, they are able to captivate the user without the need for a narrator. <\/span><\/p>\n<h2 style=\"font-size: 24px; letter-spacing: 1px;\">Spotify<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"7ixyHSupOYU\"><iframe loading=\"lazy\" title=\"\u202aSpotify has landed in the U.S\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/7ixyHSupOYU?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Spotify\u2019s video from its U.S. launch shows just how simple and effective a good explainer video can be. The minute-long video gives just enough detail through the graphics without using a voice over. This video became wildly popular and is one of the reasons Spotify was so endearing from the beginning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While these brands all offer very different services and products, they\u2019ve all found meaningful ways to engage their customers and market their business using explainer videos. Each video stands out with unique aspects while still effectively getting their messages across. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ripple Animation has worked with many businesses <\/span><a href=\"https:\/\/rippleanimation.com\/india\/work.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">in the past<\/span><\/a><span style=\"font-weight: 400;\"> to create <\/span><a href=\"https:\/\/rippleanimation.com\/india\/explainer-services.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">explainer videos<\/span><\/a><span style=\"font-weight: 400;\"> that inspire awe and captivate audiences. If you\u2019re looking to market your business using professional explainer videos, <\/span><a href=\"https:\/\/rippleanimation.com\/india\/contact.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">contact us today<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>55% of visitors will leave a website within 15 seconds, which doesn\u2019t leave you with a lot of time to get their attention. Users need a compelling reason to stay on your site, and an engaging video is often a great solution. A well-crafted explainer video can help you reduce your bounce rate and increase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Examples of Explainer Videos: Why You &amp; Your Customers Need Them<\/title>\n<meta name=\"description\" content=\"Explainer videos are incredibly effective at getting people to buy from your website. Check out how these brands have used explainer videos to scale their businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Examples of Explainer Videos: Why You &amp; Your Customers Need Them\" \/>\n<meta property=\"og:description\" content=\"Explainer videos are incredibly effective at getting people to buy from your website. Check out how these brands have used explainer videos to scale their businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-25T09:24:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-30T08:04:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\"},\"headline\":\"10 Examples of Explainer Videos: Why You &#038; Your Customers Need Them\",\"datePublished\":\"2019-09-25T09:24:24+00:00\",\"dateModified\":\"2020-07-30T08:04:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/\"},\"wordCount\":994,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg\",\"articleSection\":[\"Explainer Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/\",\"name\":\"10 Examples of Explainer Videos: Why You & Your Customers Need Them\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg\",\"datePublished\":\"2019-09-25T09:24:24+00:00\",\"dateModified\":\"2020-07-30T08:04:51+00:00\",\"description\":\"Explainer videos are incredibly effective at getting people to buy from your website. Check out how these brands have used explainer videos to scale their businesses.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#primaryimage\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg\",\"width\":1920,\"height\":690},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rippleanimation.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Examples of Explainer Videos: Why You &#038; Your Customers Need Them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"description\":\"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard &amp; Explainer Video to increase your Sales &amp; Revenue.\",\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"caption\":\"Explainer Video Blogs | Ripple Animation\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Examples of Explainer Videos: Why You & Your Customers Need Them","description":"Explainer videos are incredibly effective at getting people to buy from your website. Check out how these brands have used explainer videos to scale their businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/","og_locale":"en_US","og_type":"article","og_title":"10 Examples of Explainer Videos: Why You & Your Customers Need Them","og_description":"Explainer videos are incredibly effective at getting people to buy from your website. Check out how these brands have used explainer videos to scale their businesses.","og_url":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/","og_site_name":"Explainer Video Blogs | Ripple Animation","article_published_time":"2019-09-25T09:24:24+00:00","article_modified_time":"2020-07-30T08:04:51+00:00","og_image":[{"width":1920,"height":690,"url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#article","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/"},"author":{"name":"admin","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828"},"headline":"10 Examples of Explainer Videos: Why You &#038; Your Customers Need Them","datePublished":"2019-09-25T09:24:24+00:00","dateModified":"2020-07-30T08:04:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/"},"wordCount":994,"commentCount":0,"publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg","articleSection":["Explainer Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/","url":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/","name":"10 Examples of Explainer Videos: Why You & Your Customers Need Them","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#primaryimage"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg","datePublished":"2019-09-25T09:24:24+00:00","dateModified":"2020-07-30T08:04:51+00:00","description":"Explainer videos are incredibly effective at getting people to buy from your website. Check out how these brands have used explainer videos to scale their businesses.","breadcrumb":{"@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#primaryimage","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/09\/Why-You-Your-Customers-Need-Them_9th-May-2019.jpg","width":1920,"height":690},{"@type":"BreadcrumbList","@id":"https:\/\/www.rippleanimation.com\/blog\/10-examples-of-explainer-videos-why-you-your-customers-need-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rippleanimation.com\/blog\/"},{"@type":"ListItem","position":2,"name":"10 Examples of Explainer Videos: Why You &#038; Your Customers Need Them"}]},{"@type":"WebSite","@id":"https:\/\/www.rippleanimation.com\/blog\/#website","url":"https:\/\/www.rippleanimation.com\/blog\/","name":"Explainer Video Blogs | Ripple Animation","description":"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard &amp; Explainer Video to increase your Sales &amp; Revenue.","publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rippleanimation.com\/blog\/#organization","name":"Explainer Video Blogs | Ripple Animation","url":"https:\/\/www.rippleanimation.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","caption":"Explainer Video Blogs | Ripple Animation"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","caption":"admin"},"url":"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/comments?post=1439"}],"version-history":[{"count":3,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1439\/revisions"}],"predecessor-version":[{"id":1820,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1439\/revisions\/1820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media\/1441"}],"wp:attachment":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media?parent=1439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/categories?post=1439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/tags?post=1439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}