{"id":1407,"date":"2019-09-30T09:58:58","date_gmt":"2019-09-30T09:58:58","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1407"},"modified":"2019-10-04T10:48:17","modified_gmt":"2019-10-04T10:48:17","slug":"banking-financial-services-firms-have-embraced-video-marketing-with-stellar-results","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/banking-financial-services-firms-have-embraced-video-marketing-with-stellar-results\/","title":{"rendered":"Banking & Financial Services Firms have embraced video marketing with stellar results!"},"content":{"rendered":"

\"\"<\/span><\/strong><\/p>\n

See the types of videos you can create to convert prospects more effectively.<\/span><\/strong><\/p>\n

\u201cVideo is a useful medium for easily deconstructing a complicated theory, concept or idea.\u201d
\n– Neil Patel, Digital Marketing Guru<\/strong><\/p>\n

In the age of digitization, access to information online has transformed the buyer\u2019s journey. Prospects are doing most research, prior to buying a product, online. \u00a0From\u00a0 gaining awareness to making the buying decision, clients are turning to the internet for information gathering.<\/p>\n

The other trend is that content has become more visual with explainer videos emerging as the frontrunner. This paradigm shift in the form of delivery of information content via explainer videos has deeply affected many industries. Financial companies are no exception.<\/p>\n

The beauty of explainer videos<\/a> is that they simplify complex concepts and can also demonstrate visually \u2018how to\u2019 use a product or service, making it much easier for prospective customers to understand the benefits of the financial services products they are looking to buy.<\/p>\n

There are a variety of explainer videos and each have a specific objective. Here are some examples:<\/p>\n\n\n\n\n\n\n\n\n\n
Type of Explainer Video<\/strong><\/td>\nType of Content<\/strong><\/td>\nExamples<\/strong><\/td>\n<\/tr>\n
Educational Explainer Videos<\/td>\n\n

•<\/strong> Demystifying complex concepts
\n •<\/strong> Explaining often used terms<\/p>\n<\/td>\n

What are Mutual Funds?
\nWhat is algorithmic trading?<\/td>\n<\/tr>\n
Product Explainer Videos<\/td>\n\n

•<\/strong> Description of products\/services
\n •<\/strong> Solutions to customer\u2019s problems
\n •<\/strong> Key benefits of products\/services<\/p>\n<\/td>\n

How can your product solve a customer\u2019s problem?
\nWhat are the key benefits of your life insurance product.
\nHow does your product work?<\/td>\n<\/tr>\n
Explainer Videos for sales teams and distributors<\/td>\n\n

•<\/strong> How should you sell each product?
\n •<\/strong> How do you respond to common customer
\n •<\/strong> concerns?<\/p>\n<\/td>\n

What strategies can loan officers use to attract more customers?
\nWhat\u2019s the best way to sell a particular product?<\/td>\n<\/tr>\n
Corporate Explainer Videos<\/td>\n\n

•<\/strong> An overview of the organization, including the heritage and uniqueness of the company in the market.<\/p>\n<\/td>\n

What is the history and ethos of your company and how is it important to your customer?<\/td>\n<\/tr>\n
‘How To’ videos<\/td>\n\n

•<\/strong> How to make the best use of products\/services
\n •<\/strong> Screenshot driven content<\/p>\n<\/td>\n

How to select the best SIP for you?
\nHow to invest in a SIP.
\nHow to login to your website and buy or use a product.<\/td>\n<\/tr>\n
FAQ videos<\/td>\n\n

•<\/strong> Helping customers and prospects navigate complex financial products<\/p>\n<\/td>\n

How do I open an FD online?
\nHow do I register as a distributor?
\nHow do I make an insurance claim?
\nWhat documents do I need to open a new account?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

If you\u2019re wondering how to get started with an explainer video, get in touch with us. We specialize in creating explainer videos, \u2018how to\u2019 videos, demo videos, distributor videos and key-benefit videos for the banking and financial services industry. With a team of domain experts as well as a creative team of visualizers, we specialize in creating explainer videos that keep audiences engaged. If you need an explainer video or a video content strategy, visit our website<\/a> to know more or simply contact us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

See the types of videos you can create to convert prospects more effectively. \u201cVideo is a useful medium for easily deconstructing a complicated theory, concept or idea.\u201d – Neil Patel, Digital Marketing Guru In the age of digitization, access to information online has transformed the buyer\u2019s journey. Prospects are doing most research, prior to buying […]<\/p>\n","protected":false},"author":1,"featured_media":1490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\nWhy BFSI Should Embrace Video Marketing | Ripple Animation Blog<\/title>\n<meta name=\"description\" content=\"Ripple Animation specializes in creating explainer videos, \u2018how to\u2019 videos, product demo videos, distributor videos and key-benefit videos for the banking and financial services industry. 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