{"id":1262,"date":"2019-02-14T08:54:38","date_gmt":"2019-02-14T08:54:38","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1262"},"modified":"2019-05-13T06:51:26","modified_gmt":"2019-05-13T06:51:26","slug":"video-content-2019","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/video-content-2019\/","title":{"rendered":"Video Content 2019"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1268\" src=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2019\/02\/Video-Content_14th-Feb-2019.jpg\" alt=\"\" width=\"1920\" height=\"690\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/02\/Video-Content_14th-Feb-2019.jpg 1920w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/02\/Video-Content_14th-Feb-2019-300x108.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/02\/Video-Content_14th-Feb-2019-768x276.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2019\/02\/Video-Content_14th-Feb-2019-1024x368.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been reading about what we do at Ripple Animation, you already know that creating memorable video content for our clients is all we do. In 2019, you have to stay nimble if you want to keep pace with, or, more importantly, stay ahead of your competitors. Evaluate these <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/324554\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video content trends<\/span><\/a><span style=\"font-weight: 400;\"> to see where your organization stands. It might be time to make some adjustments to move into the future of video marketing.<\/span><\/p>\n<p><strong>Video Marketing Trends You Should Be Following in 2019<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As it has in recent years, video will continue to expand in 2019. It is estimated that by 2020, video will make up nearly 80% of all web traffic&#8211;that\u2019s nothing to sneeze at. Video content is so powerful, in fact, that it <\/span><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leads to<\/span><\/a><span style=\"font-weight: 400;\"> a 157% increase in organic traffic from SERPs. What\u2019s more&#8211;placing video on landing pages increases conversion rates for that page by more than 80%. If you aren\u2019t using video to sell your brand, you\u2019re missing out on a lot of opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start incorporating these exciting, innovative trends into your marketing materials and watch your conversions increase.<\/span><\/p>\n<ul>\n<li><strong>Live video-<\/strong><b>\u00a0<span style=\"font-weight: 400;\">live video is expected to be a popular trend for business as we move through 2019. In fact, according to a\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/iq\/articles\/shifts-for-2020-multisensory-multipliers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook report<\/span><\/a><span style=\"font-weight: 400;\">, daily watch time for Facebook Live broadcasts grew four times over, over the course of a year. Live videos allow you to engage with your users, often making them feel as though you are speaking directly to them. Leverage this content to showcase new products or services, offer a tour of your facility or answer questions from users.<\/span><\/b><\/li>\n<li><strong>360 video-<\/strong><b><span style=\"font-weight: 400;\"> these videos deliver a completely unique, immersive experience for your users. Interesting and varied, they\u2019re ideal for travel-related businesses to highlight particular destinations. It is important to note, however, that travel is not the only industry that can benefit from these&#8211;360 video is also useful for other industries, including real estate, retail, events and promotions, museums and galleries, car dealerships and more. Investing is easy&#8211;you just need a 360 camera such as a GoPro, and decent editing software.<\/span><\/b><\/li>\n<li><b>\u201cVlogging\u201d for business-\u00a0<span style=\"font-weight: 400;\">pull up a YouTube video and you\u2019re likely to see someone showing you some sort of aspect of their life, be it mundane or interesting. You\u2019ll find these video blogs, or \u201cvlogs\u201d on a range of topics, from a variety of business and personal users. This method is excellent for reaching audiences in an inexpensive way. People love getting an intimate look into your life, or the life of your company as you form a connection with your audience in a way that only vlogging can.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><strong>VR<\/strong><span style=\"font-weight: 400;\"><strong>&#8211;<\/strong> also known as virtual reality or augmented reality is expected to become more mainstream throughout 2019. Take Lowe\u2019s, for example. The home-improvement company has implemented the use of virtual reality throughout its website to demonstrate certain tasks, like painting a wall, assembling parts, or tiling a floor. Lowe\u2019s even states that people who went through the virtual reality lesson had 36 percent better recall than those who just watched a YouTube tutorial.<\/span><\/li>\n<li><strong>YouTube ads-<\/strong><b><span style=\"font-weight: 400;\"> these are the ads a user must watch at least a portion of before watching their desired content on YouTube. Unlike traditional television ads, YouTube ads cannot be skipped over. This means they reach a wider audience, at a lower cost, to boot. <\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether your business decides to employ one, or all of these tactics will be up to you. However, by implementing at least 1 into your video strategy in 2019, your content will reach a wider audience, delivering a more cohesive, immersive product to your customers. Your competitors are already using video. <a href=\"https:\/\/rippleanimation.com\/india\/contact.php\" target=\"_blank\" rel=\"noopener\">Contact us<\/a> to stay ahead of things with awesome video content in 2019, and beyond.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been reading about what we do at Ripple Animation, you already know that creating memorable video content for our clients is all we do. In 2019, you have to stay nimble if you want to keep pace with, or, more importantly, stay ahead of your competitors. Evaluate these video content trends to see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Content in 2019 | Ripple Animation<\/title>\n<meta name=\"description\" content=\"In 2019, if you\u2019re not following these video marketing trends, you\u2019re behind. 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