{"id":1217,"date":"2019-01-18T08:36:32","date_gmt":"2019-01-18T08:36:32","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1217"},"modified":"2019-05-13T06:54:11","modified_gmt":"2019-05-13T06:54:11","slug":"8-ways-to-make-your-app-demo-video-stand-out","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/8-ways-to-make-your-app-demo-video-stand-out\/","title":{"rendered":"8 Ways To Make Your App Demo Video Stand Out"},"content":{"rendered":"

\"\"<\/p>\n

Are you planning to make your <\/span>app demo video<\/span><\/a>? In a world where consumers are bombarded by choice, with a lot of noise, it\u2019s important to make sure your product stands out. According to <\/span>Dr. James McQuivey of Forrester Research, \u201c1 minute of video is worth 1.8 million words. That\u2019s the equivalent of 3,600 typical web pages.\u201d Knowing how valuable video content is, it\u2019s important to start investing in a great video strategy.<\/span><\/p>\n

If you\u2019re not using great video, your business is missing out. Before you produce just another video, employ these 8 tactics to ensure that yours is the one that gets seen–the one that stands out. <\/span><\/p>\n

1. Use Animation<\/b><\/p>\n

Popular meditation app Headspace uses cute creatures to market their phone-based guided meditations. Their ads featuring snails, turtles, rabbits and other animals are short, and to the point, marketing their services in a creative, memorable way, often with no dialogue.<\/span><\/p>\n

2. Make It Look Like An Experiment<\/b><\/p>\n

B2B messaging system slack recently launched a video that showed their own employees trying out the product. Their demo video was literally a video of people trying Slack for the first time. They chose to avoid a more polished video showing scripted actors using a finished product. By taking a relatable approach, this video got more than 1 million views.<\/span><\/p>\n

3. Hire A Voiceover Artist<\/b><\/p>\n

Using a professional voiceover artist gives your video a more polished feel. It will be obvious when you\u2019ve used a professional narrator and this one element can make your video especially engaging.<\/span><\/p>\n

4. Get The Right Music<\/b><\/p>\n

Music can set the entire tone of your video, be that suspense, excitement or sadness. Be sure to use music that matches the overall mood to tell your story effectively.<\/span><\/p>\n

5. Outline Talking Points<\/b><\/p>\n

You\u2019ll want to focus on the specific messages you want to convey. Choose the most important points ahead of time and focus on the information that matter most to your users.<\/span><\/p>\n

6. Use Good Editing<\/b><\/p>\n

A video that looks thrown together, no matter how valuable the content, will fail to deliver your message. Users will not watch something that is not interesting, defeating the whole purpose. Editing can make a video go from good, to great. <\/span><\/p>\n

7. Set Yourself Apart<\/b><\/p>\n

We\u2019ve all seen traditional demo videos complete with heart-stirring visuals, trendy Hipster music, gigantic price tags, and yet, no real story. Your video should be more than just content–it should tell a story in a meaningful and impactful way. Our app demo videos at Ripple Animation don\u2019t just explain–they tell a story.<\/span><\/p>\n

8. Keep It Simple<\/b><\/p>\n

Above all else, it\u2019s important to remember to keep things simple. Don\u2019t add big special effects for the sake of doing them. Talk about your subject in plain language. The goal should be to take a complicated or uninteresting subject and make it shine. Speak about it so anyone can understand. We all want to tell a story–make sure you tell your story well.<\/span><\/p>\n

Demo videos and app demo videos demonstrate how your product or service works and where possible, highlights the benefits of using your solution. Many clients are now also choosing to create videos for internal policies, structures and plans, in addition to demo videos they are already creating for their prospects and customers.<\/span><\/p>\n

Ripple Animation helps you to create winning <\/span>app demo videos<\/span><\/a> that will engage your current customers (and create new ones). Check out these examples that we have created for our clients. Use video to tell your story better. Contact us today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you planning to make your app demo video? In a world where consumers are bombarded by choice, with a lot of noise, it\u2019s important to make sure your product stands out. According to Dr. James McQuivey of Forrester Research, \u201c1 minute of video is worth 1.8 million words. That\u2019s the equivalent of 3,600 typical […]<\/p>\n","protected":false},"author":1,"featured_media":1248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-video-marketing"],"yoast_head":"\n8 Ways to Make Your App Demo Video Stand Out | Ripple Animation<\/title>\n<meta name=\"description\" content=\"If you\u2019re ready to start using video to tell your company\u2019s story, make sure you use it well. 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