{"id":1078,"date":"2018-03-14T06:36:04","date_gmt":"2018-03-14T06:36:04","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1078"},"modified":"2019-06-20T09:04:07","modified_gmt":"2019-06-20T09:04:07","slug":"how-can-explainer-videos-increase-sales","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/how-can-explainer-videos-increase-sales\/","title":{"rendered":"How To Use Explainer Videos At Every Stage In The Sales Funnel To Get Results"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1097 size-full\" src=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2018\/02\/How-To-Use-Explainer-Videos-At-Every-Stage-In-The-Sales-Funnel-To-Get-Results.jpg\" alt=\"\" width=\"1920\" height=\"690\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/02\/How-To-Use-Explainer-Videos-At-Every-Stage-In-The-Sales-Funnel-To-Get-Results.jpg 1920w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/02\/How-To-Use-Explainer-Videos-At-Every-Stage-In-The-Sales-Funnel-To-Get-Results-300x108.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/02\/How-To-Use-Explainer-Videos-At-Every-Stage-In-The-Sales-Funnel-To-Get-Results-768x276.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/02\/How-To-Use-Explainer-Videos-At-Every-Stage-In-The-Sales-Funnel-To-Get-Results-1024x368.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>In a world where people are pressed for time and in which decisions have to be made quickly, explainer videos are the best way to go. A good explainer video disseminates different pieces of information via audio and video at the same time, making your message memorable and saving your viewer time.<\/p>\n<p>Here&#8217;s how you can use explainer videos at different points in the sales funnel:<\/p>\n<p><strong>The Awareness Stage<\/strong><\/p>\n<p>Your first task is to get people to find about your product.\u00a0 The TV commercial has been replaced largely by ads or posts on social platforms like YouTube and Facebook. You now need an explainer video or just a teaser video which highlights all the cool stuff your product is capable of so that people get excited about your product.<\/p>\n<p>An effective explainer video will serve to make people curious enough to respond to your call to action \u2013 this could be visiting your website, filling out a short form, sending you an email or simply giving you a call. Here\u2019s what we did for Trixie, a women\u2019s only app, to increase awareness.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"TJyMJUno1wk\"><iframe loading=\"lazy\" title=\"Product Demo\/Website Video for Trixie\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/TJyMJUno1wk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>In case your have a solution that\u2019s based on a new theory or concept, you will need to start with an explainer video showing how this new concept can create a paradigm shift. Here\u2019s a video we created for consulting firm, Vector Consulting. This video received international acclaim.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"8QGhz1vOei4\"><iframe loading=\"lazy\" title=\"Thought Leadership Video For Vector Consulting on Theory of Constraints (TOC)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/8QGhz1vOei4?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><strong>The Interest Stage<\/strong><\/p>\n<p>Now that you have them interested, it\u2019s your job to provide as much information as you can in the shortest possible time.<\/p>\n<p>What better way to do that than by creating a product explainer video which delves into the problem you\u2019re solving, how you\u2019re solving it and the benefits.<\/p>\n<p>This explainer video can be a bit longer than your awareness creation video because this is the phase where your potential buyer has chosen to know more. He\u2019s probably comparing your product to others in the market. This video will build your case.<\/p>\n<p>Here\u2019s a video we did for tele conference SAAS firm, Rythmus, showcasing why their solution was superior to those of all the other players in the market.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"37E84mqemBk\"><iframe loading=\"lazy\" title=\"2D Animated Explainer Video for Rhythmus\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/37E84mqemBk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>It&#8217;s also a good idea to have a separate video with testimonials where you ask your current clients specific questions and showcase the results.<\/p>\n<p>Review videos can also be useful \u2013 where you have a credible reviewer speaking about the pros and cons of your product vis. a vis. those of other players.<\/p>\n<p><strong>The Decision Stage<\/strong><\/p>\n<p>If your product is a high value product, chances are that people will spend a significant amount of time researching the options before making a buying decision.<\/p>\n<p>So, here you can have more elaborate demo explainer videos which take your potential buyer through the product and its features in detail.<\/p>\n<p>Here\u2019s a video we created by SAAS software firm, Princeton Blue, to help customers understand how the product works.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"Cat1fb2PHAM\"><iframe loading=\"lazy\" title=\"Sales Support Explainer Video for Princeton Blue\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Cat1fb2PHAM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>You could also include case study videos which show how customers (preferably marquee customers) benefitted from your solution.<\/p>\n<p>Here is one in a series we created for Vector Consulting, a conglomerate which implements The Theory Of Constraints platform for manufacturing behemoths in India.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"pxRh32We_1Y\"><iframe loading=\"lazy\" title=\"Live Action Case Study Video For Vector - Godrej\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/pxRh32We_1Y?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>At this stage too, it may be\u00a0 a good idea to have more in-depth testimonial videos from clients who have used your products and those of competitors. Highlight the key differences and how your product is a clear winner.<\/p>\n<p><strong>The Loyalty Stage<\/strong><\/p>\n<p>It\u2019s always a good idea to engage with your customers \u2013 keep them abreast of updates so that you can upsell or cross sell other products through explainer videos<\/p>\n<p>Here\u2019s one of a series of videos that we created for Vector Consulting which kept clients abreast of new theories that could be beneficial.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"I4rDBdJSVlU\"><iframe loading=\"lazy\" title=\"Case Study Video Vector - Management by Objective\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/I4rDBdJSVlU?start=12&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>If you need videos to help your sales initiative, <a href=\"mailto:v@ripplemedia.co\">contact us<\/a> or fill in the <a href=\"http:\/\/rippleanimation.com\/india\/\">form here<\/a>. We will be happy to provide a consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where people are pressed for time and in which decisions have to be made quickly, explainer videos are the best way to go. A good explainer video disseminates different pieces of information via audio and video at the same time, making your message memorable and saving your viewer time. Here&#8217;s how you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Content Marketing | Increase Your Sales | Ripple Animation<\/title>\n<meta name=\"description\" content=\"Learn how to increase your sales and how explainer videos can be effective at every stage in the sales funnel!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/how-can-explainer-videos-increase-sales\/\" 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