{"id":1,"date":"2015-01-10T04:54:04","date_gmt":"2015-01-10T04:54:04","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1"},"modified":"2025-07-31T06:26:55","modified_gmt":"2025-07-31T06:26:55","slug":"ripple-and-the-virtues-of-video","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/ripple-and-the-virtues-of-video\/","title":{"rendered":"Ripple and the virtues of video"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2016\/11\/blog_2-1024x580.jpg\" alt=\"Eplainer video company in mumbai\" class=\"wp-image-502\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2016\/11\/blog_2-1024x580.jpg 1024w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2016\/11\/blog_2-300x170.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2016\/11\/blog_2.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p>If you\u2019re thinking about a live action video or an animated video for your business communication or marketing, you\u2019re on the right track. \u00a0Videos, especially animated videos can do wonders for your company, product or service (this includes 2d animation, 3d animation, or even clay motion videos).<\/p>\n<p>Why you ask? Let\u2019s look at the most basic human tendency. \u00a0Most people remember things better when they see them as opposed to when they read about them. \u00a0The reason is that while reading engages with words, video visualizes these words. \u00a0Add sound to your video and it automatically has an impact on your auditory senses as well.In fact, if what you watch piques your interest, then other senses are also activated. \u00a0We\u2019ve all experienced this while watching a movie, a music video or even a cartoon.<\/p>\n<p>Not convinced? Here are a few numbers, gathered from various sources, that will make you believe. \u00a0After all statistics never lie. Here are the facts in favour of using video as a marketing tool:<\/p>\n<ul>\n<li>95% of a message in a video will be retained compared to only 10% retention if the same message were to be read<\/li>\n<li>87% of online marketers use video content to communicate with their target group<\/li>\n<li>50% of executives look for more information after seeing a product or service in a video. \u00a0This leads them to engage with the brand or business or influences buying<\/li>\n<li>46% of users take some sort of action after viewing a video ad\u2014 higher engagement!<\/li>\n<\/ul>\n<p>Emails with videos are opened more often and have a better click through rate. \u00a0If you add the word \u201cvideo\u201d in the subject of your email you have an open rate that is 6% higher than average. That\u2019s the power video lends to your marketing and brand communication. \u00a0In fact, the moment your email is opened, a video can give increase your conversion rate by 21% percent.<\/p>\n<p>So are you ready to use a live action, or animated video for business? We\u2019re here to help. \u00a0Our job is to create a video that best represents you and your brand. Whether it\u2019s a corporate video, product explainer video, service explainer video, or a story based content video for engagement on digital channels, we can do it for you.<\/p>\n<p><!--a href=\"https:\/\/rippleanimation.com\/\"-->Ripple Animation<!--\/a--> is a Mumbai based animation studio working with global clients. \u00a0Our team is dedicated to a single purpose. That is, to use our creativity and technical skill to make videos that help you achieve the targets you have in mind for your business.<\/p>\n<p>Our team comprises conceptualizers, script writers, graphic designers, directors and animators. \u00a0Each one is a thinker in his or her own right and brings something special to the table. \u00a0We love working with brands, big and small, to create films that engage. \u00a0From product and service explainer videos to animated TV commercials, we&#8217;ve done it all. If you want to know more, contact us at <a href=\"mailto:v@ripplemedia.co\">v@ripplemedia.co.<\/a> We currently have an offer of 10% off on our <a href=\"https:\/\/rippleanimation.com\/US\/pricing.php\" target=\"_blank\" rel=\"noopener\">published rates.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re thinking about a live action video or an animated video for your business communication or marketing, you\u2019re on the right track. \u00a0Videos, especially animated videos can do wonders for your company, product or service (this includes 2d animation, 3d animation, or even clay motion videos). Why you ask? Let\u2019s look at the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ripple and the virtues of video - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/ripple-and-the-virtues-of-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ripple and the virtues of video - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re thinking about a live action video or an animated video for your business communication or marketing, you\u2019re on the right track. \u00a0Videos, especially animated videos can do wonders for your company, product or service (this includes 2d animation, 3d animation, or even clay motion videos). 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